![]() ![]() Accordingly, they spend more than half of their listening time (57%) on AM/FM radio and another 15% on SiriusXM. Consumers 65 and over grew up listening to radio and were middle-aged by the time iTunes made digital downloading mainstream. Having grown up with the ability to choose music on-demand, consumers aged 18-29 spend more time listening to Spotify (21%) and YouTube (17%) than to radio (14%) and SiriusXM (6%). Yes, older consumers subscribe to streaming services.īut the way people listen to music is obviously correlated with a consumer’s age. Yes, young people-even those who subscribe to streaming services-listen to broadcast radio. The survey also goes a long way toward dispelling common beliefs about how people listen to music. But SiriusXM and Spotify have the largest listening shares among subscription services-11% and 10%, respectively-making them more valuable platforms to rightsholders, performing artists and songwriters than YouTube, which is predominantly an ad-supported platform. YouTube’s 12% share of listening hours is also the highest among all streaming platforms. ![]() In the latter category, YouTube is well ahead of AM/FM radio, which comes in second place at 65%. YouTube has the highest usage rate among digital platforms at 60% of all respondents and rises to 77% in the 18-29 age group. The results of Morgan Stanley’s survey show clear trends but underscore that there is no one way to enjoy audio. YouTube says it’s the largest music streaming platform in the world. ![]() SiriusXM argues consumers still see value in satellite radio, even when investors and the media give more attention to fast-growing streaming services. Spotify executives talk about the financial rewards in taking listening share from AM/FM radio. There are multiple narratives about audio listening: Broadcast radio companies boast they have the largest reach of any audio platform despite newer, digital platforms’ attempts to unseat it. Bad Bunny es nombrado Artista del Año 2022 por Apple Music ![]()
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